Leadership Team

Appointed Chief Executive Officer in November 2014, Laurence Baynham is responsible for the day-to-day operational and planning activities for Data^#3. Laurence joined the Data^#3 Board in November 2016 as Managing Director. In addition, Laurence is the sole director of Business Aspect, a wholly owned subsidiary that specialises in management consulting. Prior to this, Laurence held the position of Group General Manager for ten years and was responsible for profit and customer satisfaction across the company’s lines of business and geographies. Laurence joined Data^#3 in 1994, bringing with him a broad range of international IT industry experience. Laurence holds a Bachelor of Business (with Honours) from East London University, is a graduate of the INSEAD Business School (Singapore) Strategic Management Academy and a Fellow of the Australian Institute of Company Directors. Laurence sits on a number of global advisory boards for key strategic partners representing Data^#3 and the wider Australian channel community.

Brad holds a degree in Business Management from Queensland University of Technology. He has 25 years’ experience in the business technology industry and joined Data^#3 in 1995. Brad started the Licensing Solutions business and is now responsible for the broader Software Solutions and Infrastructure Solutions business. He is a Microsoft Certified Professional in Licensing Delivery and Software Asset Management and is a member of the Microsoft Worldwide Licensing Partner Engagement Board.

Cherie is a Chartered Accountant and Graduate Member of the Australian Institute of Company Directors. She has over 20 years’ experience working in senior finance roles across a range of sectors and ASX listed companies, including Cardno Limited and Silver Chef Limited.

She is responsible for the finance, accounting, and investor relations functions at Data^#3.