The newly formed role is responsible for creating and managing the strategy, operational direction and subsequent activities for Data#3’s business units of infrastructure solutions, software solutions and services sales. Tan will deliver a customer-centric sales strategy which focuses on customer outcomes, improved customer experience, ultimately driving profitability for the business.
“I’m excited by what this role represents to our customers, our team, our vendors and our culture of driving customer success. The customer is at the heart of everything we do at Data#3, and I’m passionate about leveraging our digital and lifecycle approach more broadly across our business to drive customer experience,” said Tan.
With the company for over 14 years, Tan has held numerous leadership positions across the business, managing Data#3’s Maintenance solutions and Infrastructure solutions.
“I’m honoured to continue my journey with Data#3 in this new role and drive the go-to-market strategy across our sales organisation. I appreciate the support of our leadership team in appointing me to our first ever CCO role, confirming our strategy continues to centre around enabling our customers’ success,” concluded Tan.
Data#3 Executive General Manager, Brad Colledge, commented, “The CCO role will work closely with our Chief Technology Officer (CTO) and Chief Marketing Officer (CMO) to strengthen our customer-centric approach to business, as well as driving sales strategy and performance. John has a history of success in developing our capabilities in customer experience and I look forward to seeing John leverage his wealth of experience to help customers deliver their digital future.”
Data#3 Chief Executive Officer and Managing Director, Laurence Baynham, commented, “Data#3’s decades of success in a highly competitive industry are largely thanks to the skill, dedication, and innovation of our people. I’m delighted to see John continue his progression within Data#3 and look forward to working with him in this new capacity.”
John Tan, Chief Customer Officer (CCO), Data#3