What if you could target customer service based on a person’s movement and behaviour patterns? How about guiding students to the right place on a large campus, or knowing how many people are in a specific location to report on space utilisation? Location-based analytics uses wireless infrastructure, you typically already have in place, to provide insight from geospatial data, helping organisations to increase revenues, add new customer service initiatives and even improve workplace health and safety.
Any device that is attached to your wireless network creates crowd-sensed data. From smartphones, IP cameras to heavy equipment – every Wi-Fi-enabled device forms part of an internet of things (IoT), and as they interact with your environment, they create a valuable information resource. This can be further enhanced with crowd-sourced data gained from applying sentiment analysis to the one-to-one digital conversations you have with your customers. Modern analytics technology can take the location element of this data, the experience your customers have and apply machine learning. This Crowd BI helps you to understand customer engagement, opportunities to improve customer experience and the journeys people take in your building, campus and areas of interest – enabling you to provide a powerful connected customer experience (CCX).
The organisations we work with use location-based analytics in endlessly innovative ways. Working with our location analytics platform (CCX) and industry leaders like Cisco, Meraki and Aruba, a Hewlett Packard Enterprise company, we assist customers to identify new revenue streams, drive efficiency in customer engagement and improve customer experience. In a shopping centre, shoppers may be recognised as soon as their smart device enters the facility, and guided to offers that match their interests. Cameras may recognise previously banned individuals, allowing centre security to act promptly. An airport could recognise when a frequent flyer arrives and instigate a priority service when they’re running late for a flight. Meanwhile, a hospital may use location-based analytics to help patients to find their way to a specialist’s rooms, reducing stress and enabling them to reach their appointment on time.
Your organisation may already have access to a vast amount of untapped data, and we begin with recognising its potential value. Our experienced consultants understand where sources of location and associated data can be gathered and how to extract the most useful insights. We work with you closely to understand your business, digging deeper through workshops to identify the smartest ways to use your data to support your business goals. Whatever your industry, and whatever you want to achieve, Data#3 has the expertise to get you there. Contact us today to learn more or to speak with a Data#3 specialist.